Hearttex in New Zealand: A Global Tissue Brand, Now Supplied Locally

Picture Mei, who runs a busy Asian grocery on a corner in Auckland. Every week the same customers come through her door, and every week a handful of them ask her the same question. They want the tissue they grew up with. The soft green packs. The brand with the heart in its logo.

For a long time, Mei had no good answer. Sometimes a carton would turn up through an informal channel, and the shelf would look right for a few days. Then it would empty, and nobody could tell her when the next lot was coming. Some packs arrived with labels she had never seen. Some arrived crushed. Once, a whole delivery was a different product from the one she had ordered.

Her regulars noticed. A few of them started buying their tissue somewhere else, and while they were there, they bought their rice and their snacks somewhere else too. Mei did not lose them over price. She lost them over a gap on the shelf.

Then a sales rep walked in with a different offer. Not a one off carton, but a standing supply, held in a warehouse across town, with a proper product list and someone she could call. The brand her customers kept asking for, sold through an official channel for New Zealand.

Mei was sceptical. She had heard promises before. So she ordered small, watched the shelf and waited to see whether the second delivery would look like the first.

It did. So did the third.

That story is a composite, but the problem in it is real, and it is the reason One Nature exists.

The Brand Shoppers Kept Asking For

Hearttex is the household paper brand of Hengan International Group, which specialises in manufacturing and distributing personal hygiene products. Hengan was founded in 1985, listed on the Hong Kong Stock Exchange in 1998 and joined the Hang Seng Index in 2011. Its tissue business now runs eight major paper production bases with 305 production lines.

For millions of shoppers, Hearttex is simply the tissue at home. The brand ranked No.1 in the 2024 China Brand Power Index for the household paper industry, and Kantar's 2024 Brand Footprint Report puts its user base at over 490 million. When those shoppers move to New Zealand, or visit family here, they look for it.

Why Familiar Was Not Enough

Recognition gets a pack into a basket once. Getting it there every week takes something else: a supply chain the retailer can trust.

Before an official channel existed, stores like Mei's were relying on whatever stock happened to come through. That meant no specifications, no consistent packaging, no promotion plan and nobody accountable when things went wrong. The brand was strong. The route to the shelf was weak.

A strong brand on an unreliable shelf still loses the customer. The fix is not more marketing. It is stock that turns up when it should.

What Changed When One Nature Stepped In

One Nature is an Auckland-based, 100% New Zealand-owned FMCG company, and it is the official exclusive brand operator for Hearttex in Australia and New Zealand. That one fact changes how the brand reaches New Zealand stores.

Stock is now held locally, in New Zealand inventory, and moves through a 3PL partner with nationwide delivery. Retailers order from a full product list with ply, sheet counts, sheet sizes and carton details for each line. The range runs from boxed and soft pack facial tissue to toilet tissue, kitchen towel, lotion tissue, handkerchiefs, napkins and wet wipes, and many lines carry the FSC Mix Credit label.

The team behind it brings more than 20 years of FMCG experience. They plan promotions with retailers, help with new listings and answer the phone when a store owner has a question.

The Second Delivery Problem, Solved

For a store owner, the test is never the first delivery. It is the second, and the tenth. A product list is only useful if the products on it arrive as described, every time.

That is why the boring parts matter most: a warehouse in Auckland, a fulfilment partner that knows the regions, and a supplier who can tell a grocer in Hamilton or a supermarket in Christchurch exactly what is coming and when.

It also means problems get solved by people who can actually solve them. If a carton arrives damaged, there is a local team to replace it. If a line is changing packaging, the store hears about it before the new pack lands. If a promotion is planned, the stock to support it is already sitting in New Zealand rather than somewhere on the water. For a store owner who has been burned by informal supply, those small, dull assurances are worth more than any brochure.

Today One Nature works with more than 150 purchasing customers, and Hearttex sits alongside a wider portfolio of twelve brands, including SPACE7 feminine care, Q·MO baby care and the New Zealand-created laundry brand One Pod.

What Mei Learned About Ranging a Familiar Brand

Back at Mei's store, the lesson was not only about supply. Once the shelf stopped emptying, she noticed something else. Her customers did not want one Hearttex product. They wanted the version they knew from home.

Some wanted the soft packs with the green tea design. Others wanted the premium boxes with the bold printed cartons, which they bought as gifts or kept in the living room. Older customers asked for lotion tissue for colds and sensitive noses. Families with young children went straight for the pure water wipes.

So Mei stopped thinking of tissue as a single facing and started treating it as a small destination. She gave the brand a run of shelf instead of a single slot, put the pocket handkerchiefs near the counter and kept the bulky toilet tissue packs low and to the side where they were easy to lift.

Her supplier helped with that. When she asked which lines sold best in stores like hers, she got a straight answer instead of a sales pitch. When she wanted to try a promotion on toilet tissue before a long weekend, the stock arrived in time for it.

None of that is complicated. It is what happens when a familiar brand finally has a dependable route to the shelf, and a store owner has someone on the other end of the phone who knows the range as well as her customers do.

What It Means for Your Store

If your shoppers have been asking for Hearttex, there is now a straight answer. You can range the brand through its official New Zealand operator, with local stock and full specifications. A few things worth checking when you plan the bay:

• Which pack language suits your customers, as many lines come in English, Chinese or bilingual packs.
• Which formats fit your shelf, from 4 ply premium boxes to 10 roll toilet packs and wipes.
• Whether you want FSC Mix Credit lines, which our guide on what FSC Mix Credit means on tissue packaging explains in plain terms.

You can see every product, with specifications, on the Hearttex range page, and read more about how we work on our About Us page.

Where the Story Goes Next

Mei's story ends with a full shelf and regulars who stopped drifting away. The bigger story is still being written. One Nature now supplies partners across seven markets, from Hong Kong, Malaysia and Singapore to South Africa, Canada, Australia and New Zealand, and the aim is simple: bring trusted global brands to New Zealand, and New Zealand-created brands to the world.

For Hearttex, Hengan's own source material sums up the promise in three words: global quality, everyday value. Our job is to make sure that promise is on the shelf every week. You can find more about the manufacturer on Hengan's official website.

Frequently Asked Questions

Who makes Hearttex tissue?

Hearttex is made by Hengan International Group, a household hygiene company founded in 1985 and listed on the Hong Kong Stock Exchange.

Who is the official Hearttex supplier in New Zealand?

One Nature is the official exclusive brand operator for Hearttex in Australia and New Zealand, with stock held in Auckland.

What Hearttex products are available in New Zealand?

The range covers facial tissue, toilet tissue, kitchen towel, hand towel, napkins, lotion tissue, handkerchiefs and wet wipes. Full specifications are listed on our Hearttex page.

Can small stores order Hearttex?

Yes. One Nature supplies supermarkets, independent grocers and commercial customers, and can advise on bundle and carton sizes that suit a smaller shelf.

Have a question about bringing Hearttex into your store? We are always happy to talk it through. Get in touch with our team whenever suits you.